labistanbul

Digital Transformation in Diagnostics: Our Success Story with LabIstanbul

As one of Istanbul’s leading medical laboratories, LabIstanbul needed a professional digital presence to reflect its expertise and reach a broader audience. The previous website lacked user-friendliness, had poor mobile performance, and struggled with low visibility on search engines. To solve this, LabIstanbul partnered with Crabs Media, aiming to build a fast, reliable, and clear digital platform that could serve both doctors and individual patients effectively.

Crabs Media took a full-scale strategic approach to the project. A brand-new website was developed — mobile-friendly, fast-loading, and fully optimized for search engines. Strategic SEO efforts focused on local high-volume keywords such as “laboratory services Istanbul” and “blood test center”, helping the site rank higher in Google search results. Service pages were streamlined, and both the appointment booking system and results access modules were redesigned for ease of use. These improvements led to a noticeable increase in patient inquiries as well as partnership requests from healthcare institutions.

Trust in Digital, Speed and Access in Healthcare

Today, LabIstanbul’s digital presence is not only modern, but also fast, accessible, and trustworthy. With Crabs Media’s strategic execution, the clinic now has more than just a website — it has a digital foundation built for growth in the healthcare sector. Together, we planned success and turned it into reality.