Nişantaşı Hastanesi

Our Success Story: Strengthening Corporate Digital Power with Nişantaşı Hospital

A Trust-Building Hospital Identity in the Digital World

Nişantaşı Hospital aimed to reflect its comprehensive healthcare services in the digital world with the same level of trust, transparency, and professionalism. In this context, the current state of the website was analyzed in detail in terms of user experience, content structure, page speed, and SEO performance. The goal was to create a strong corporate digital platform where patients and visitors could easily access the information they need.

Strategic Planning and an SEO-Focused Structure

During the project process, page hierarchy was restructured, and clinic and specialty pages were aligned with user search intent. At this stage, with the expertise of Crabs Media, all content was created to be completely original, heading structures were optimized according to SEO criteria, and a clear content flow was established to guide users to the right information. As a result, both user experience was enhanced and a more understandable structure for search engines was achieved.

Technical Infrastructure and Performance Optimization

The website’s coding infrastructure was simplified, unnecessary files were removed, and page loading speeds were improved. By prioritizing mobile compatibility and Core Web Vitals criteria, the site was optimized to function smoothly across all devices. Technical performance was further strengthened through SEO-friendly meta titles, descriptions, image optimizations, and internal linking strategies.

Measurable Results and Sustainable Digital Success

Following the implementation, the Nişantaşı Hospital website reached a faster, more accessible, and more visible position in search engines. A significant increase was achieved in organic traffic, user engagement, and appointment requests. This project became a strong example of the strategic, technical, and content-driven digital solutions that Crabs Media delivers for hospitals and large-scale healthcare institutions.