tybaturkey

Bringing the Luxury Experience Online: Our Success Story with TYBA Turkey

Representing Turkey’s leading yacht brokers, TYBA (Turkish Yacht Brokers Association) partnered with Crabs Media to build a professional digital presence and enhance visibility in the global yacht tourism industry. The old website’s complex structure, lack of mobile compatibility, and non-SEO-friendly content created a digital image misaligned with TYBA’s institutional prestige. The goal was clear: to develop a platform that is both functional for members and trustworthy for visitors.

Crabs Media approached the project with a strategic vision. The newly developed infrastructure features a multilingual interface, modern design, and high-performance UX, redefining TYBA Turkey’s digital identity. The SEO strategy focused on key industry-specific terms like “Turkey yacht charter”, “luxury gulet rental”, and “yacht brokers association”, helping the website climb in international search results. The membership system, event calendar, and application forms were simplified for better user experience — transforming the platform into both a visible and functional hub.

Corporate Prestige and Global Reach in Digital

Today, TYBA Turkey is not only a respected name in the yachting sector but also a prestigious and reliable presence in the digital world. At Crabs Media, we didn’t just create a website — we built a sustainable digital platform at the core of an industry-wide transformation. This collaboration stands as a clear example of how corporate success can be amplified through smart digital strategy.