Hekimoğlu Görüntülüme Merkezi

A Goal of Clarity, Trust, and Accessibility in the Digital World

Hekimoğlu Imaging Center aimed to represent its medical imaging services in the digital world with the same level of accuracy, trust, and professionalism. In this direction, the current state of the website was analyzed in detail in terms of user experience, content structure, page speed, and SEO performance. The goal was to create a clean and easy-to-understand digital platform where patients and visitors could quickly access the information they need.

Strategic Planning and SEO-Compliant Content Structure

During the project process, page hierarchy was restructured and service pages were organized in line with user search intent. At this stage, with the Crabs Media approach, all content was made completely original, heading and text structures were optimized according to SEO criteria, and a content flow was created to guide users to the right information. As a result, both user experience was improved and a stronger structure for search engines was achieved.

Technical Infrastructure and Performance Optimization

The website’s coding infrastructure was simplified, unnecessary files were removed, and page loading speeds were improved. By prioritizing mobile compatibility and Core Web Vitals criteria, the site was made to function smoothly across all devices. Technical performance was further supported through SEO-friendly meta titles, descriptions, image optimizations, and internal linking strategies.

Measurable Results and Sustainable Digital Success

Following the implementation, the Hekimoğlu Imaging Center website reached a faster, more accessible, and more visible position in search engines. A significant increase was achieved in organic traffic, user engagement, and appointment requests. This project became a successful example of the strategic, technical, and content-driven digital solutions that Crabs Media delivers specifically for the healthcare sector.