Estetikçe

Our Success Story: Positioning Estetikçe Digitally with Trust and Elegance

Translating the Aesthetic Vision into a Digital Language

Estetikçe aimed to reflect the quality of its aesthetic treatments and its professional approach in the digital world in a clear, trustworthy, and modern way. The current state of its social media accounts, visual language, and target audience were analyzed in detail. The goal was to create a digital presence that inspires trust at first glance, strengthens aesthetic perception, and clearly reflects the brand’s identity.

Photography and Content Strategy

Before the shooting process, clinic areas, treatment details, and team photos were carefully planned. While lighting, framing, and spatial arrangements were handled with precision, the visuals were shaped during the shoot with the Crabs Media approach—not only for aesthetic appeal but also in alignment with social media algorithms and user behavior. As a result, Estetikçe’s professional stance was transformed into a strong digital visual story.

Social Media Management and Brand Tone

Following the photo shoots, weekly and monthly content plans were created. Post copy was prepared in an informative, simple, and trust-focused tone. Hashtag usage, posting times, and content sequencing were optimized according to the target audience, establishing a consistent and cohesive brand language across the accounts.

Measurable Digital Success

As a result of the photography and social media management efforts, Estetikçe’s digital visibility increased significantly. Engagement rates rose, along with profile visits and inquiry requests. This project stands as a successful example of Crabs Media’s visually powerful, results-driven digital solutions tailored specifically for the aesthetics and healthcare sector.