Dr. Murat Gürel

Our Success Story: Positioning Dr. Murat Gürel with Trust in the Digital World

Translating Expertise into a Visual Language

Dr. Murat Gürel wanted to reflect his professional experience and patient-centered approach in the digital space with the same level of trust, transparency, and professionalism. The current state of his social media accounts, visual language, and target audience were analyzed in detail. The goal was to create a modern, consistent digital identity that inspires trust at the very first point of contact.

Photography and Content Structure

Before the photo shoot, clinic spaces, team photographs, and doctor portraits were carefully planned. Lighting, framing, and spatial arrangements were handled with precision, while at the core of content production, the Crabs Media approach ensured that visuals were not only aesthetic but also aligned with the sensitivities of the healthcare sector and optimized for social media algorithms. As a result, each frame delivered a narrative that reinforced professional credibility.

Social Media Management and Communication Tone

Following the photo shoot, weekly and monthly content plans were created. Post captions were prepared in an informative, clear, and trust-focused tone. Hashtag usage, posting times, and content sequencing were optimized according to target audience behavior, establishing a consistent and recognizable brand language across social platforms.

Measurable Digital Success

As a result of the photography and social media management efforts, Dr. Murat Gürel’s digital visibility increased significantly. Engagement rates rose noticeably, along with profile visits and communication inquiries. This project stands as a strong example of Crabs Media’s trust-driven, visually powerful, and results-oriented digital solutions in the healthcare field.