DNZ Poliklinik

Our Success Story: Building a Solid Digital Infrastructure with DNZ Poliklinik

The Goal of a Stronger and More Accessible Digital Structure

DNZ Poliklinik aimed to present its healthcare services in the digital world in a clearer, more reliable, and more user-friendly way. In this direction, the existing website was analyzed in detail in terms of design, user experience, speed, and SEO performance. The goal was to create a strong digital structure that allows visitors to easily access the information they are looking for while accurately reflecting the clinic’s professional stance.

Strategic Planning and SEO-Compliant Content Structure

During the project process, page structures were re-evaluated and service pages were organized in line with user search intent. At this stage, with the Crabs Media approach, content was made original, heading hierarchies were optimized according to SEO criteria, and a clean, streamlined content flow was created. As a result, both user experience was strengthened and a more understandable structure for search engines was achieved.

Technical Infrastructure and Performance Optimization

The website’s technical infrastructure was simplified, and unnecessary code and files were removed. Page loading speeds were improved, with mobile compatibility and Core Web Vitals criteria prioritized. The site’s search engine performance was strengthened through SEO-friendly meta titles, descriptions, image optimizations, and internal linking structure.

Sustainable Results and Digital Success

Following the implementation, the DNZ Poliklinik website achieved a faster, more stable, and more accessible structure. While organic visibility increased, a noticeable rise was also observed in time spent on the site and contact inquiries. This project became a successful example of the strategic, technical, and content-driven digital solutions that Crabs Media delivers specifically for the healthcare sector.