Abalı Kebap & Mey

Blending Traditional Flavor with a Digital Identity

Abalı Kebap & Mey wanted to reflect its deep-rooted culinary tradition and attention to the dining experience in the digital world with the same appetite-appealing and trustworthy feel. The brand’s existing digital presence, social media visibility, and target audience were analyzed in detail. The goal was to convey the venue’s atmosphere, presentation quality, and perception of flavor across digital platforms through a strong visual language.

Photography and Content Strategy

Before the shoot, the kebabs, appetizers, and presentation details to be highlighted on the menu were carefully selected. While lighting, composition, and table arrangements were planned, every frame was shaped during the production process with the Crabs Media touch to align with social media algorithms and user habits. As a result, the photographs became not only aesthetically pleasing but also highly shareable and attention-grabbing.

Social Media Management and Engagement-Focused Posts

With the content calendar created after the shoot, regular and consistent posts were implemented. The tone of copy, posting times, and hashtag usage were optimized according to the brand’s target audience. Through this process, Abalı Kebap & Mey began to build a stronger and more meaningful connection with its followers.

Measurable Digital Success

As a result of the photography and social media management efforts, Abalı Kebap & Mey’s digital visibility increased significantly. Engagement on posts rose, along with profile visits and interest in the venue. This project stands as a successful example of Crabs Media’s visually powerful and results-driven digital solutions tailored specifically for the food and beverage sector.