Doç. Dr. Güncel Öztürk

Our Success Story: Combining Trust and Expertise in the Digital World with Assoc. Prof. Dr. Güncel Öztürk

An Academic and Professional Digital Presence

Assoc. Prof. Dr. Güncel Öztürk aimed to present his academic background and clinical expertise in the digital world with a clearer, more reliable, and more accessible structure. In this context, the current state of the website was analyzed in detail in terms of user experience, content organization, page speed, and SEO performance. The goal was to create a digital platform that allows visitors to easily access the information they are looking for while strengthening the perception of expertise.

Strategic Planning and SEO-Compliant Content Structure

During the project process, page hierarchy was restructured, and service and informational pages were aligned with user search intent. At this stage, with the Crabs Media approach, all content was created as completely original, heading and text structures were optimized according to SEO criteria, and a clear, fluent narrative style was adopted. As a result, both user experience was enhanced and a more readable structure for search engines was achieved.

Technical Infrastructure and Performance Optimization

The website’s coding infrastructure was simplified, unnecessary files were removed, and page loading speeds were improved. By prioritizing mobile compatibility and Core Web Vitals criteria, the site was made to function smoothly across all devices. Technical performance was further supported through SEO-friendly meta titles, descriptions, image optimizations, and internal linking structure.

Measurable Results and Sustainable Digital Success

Following the implementation, the Assoc. Prof. Dr. Güncel Öztürk website became faster, more accessible, and more visible in search engines. A significant increase was achieved in organic traffic, user engagement, and contact inquiries. This project became a strong example of the strategic, technical, and content-driven digital solutions that Crabs Media delivers in the healthcare field.