alpayduran

Digital Power in Aesthetics: Our Success Story with Dr. Alpay Duran

With international experience in aesthetic surgery, Op. Dr. Alpay Duran partnered with Crabs Media to strengthen patient trust online, reach more people globally, and build a professional digital presence. The previous website’s slow speed, lack of mobile compatibility, and weak SEO infrastructure made it difficult for potential patients to find accurate information, negatively affecting conversion rates.

Crabs Media approached the project with a strategic mindset. The new website, developed by the Crabs Media team, was rebuilt with a modern, clean, mobile-friendly, and conversion-focused structure. A comprehensive SEO strategy targeted international keywords such as “Rhinoplasty Turkey,” “facial aesthetics Istanbul,” and “revision nose surgery.” Page structures were simplified, user flow was improved, and the multilingual setup led to a significant increase in international patient inquiries. Content was also revised to be both informative and fully aligned with Google’s algorithms.

Clarity in Digital, Trust in Aesthetics

Dr. Alpay Duran’s new digital identity is not only visually aesthetic but also functional, trustworthy, and highly visible on Google. At Crabs Media, we didn’t just build a website — we created a professional system that makes the brand’s digital success sustainable.