{"id":7687,"date":"2025-11-12T15:13:55","date_gmt":"2025-11-12T12:13:55","guid":{"rendered":"https:\/\/www.crabsmedia.com\/en\/?p=7687"},"modified":"2025-11-12T15:13:55","modified_gmt":"2025-11-12T12:13:55","slug":"e-commerce-marketing-agency-turkey","status":"publish","type":"post","link":"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/","title":{"rendered":"E-Commerce Marketing Agency Turkey"},"content":{"rendered":"<p>With the change in consumer habits, the shift from physical stores to digital platforms has accelerated. Today, e-commerce marketing strategies have become the most important key to sales success for companies of all sizes, from small businesses to large brands. Merely launching an e-commerce site is no longer enough; it is necessary to create targeted, multifaceted, and sustainable marketing plans to make a difference in the highly competitive digital environment.<\/p>\n<p>This article provides comprehensive information on the fundamental dynamics of e-commerce marketing, the methods that can be used, the factors to consider, and the areas of application.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8233 size-full\" src=\"https:\/\/www.crabsmedia.com\/wp-content\/uploads\/2025\/11\/e-ticaret-pazarlama.webp\" alt=\"E-commerce Marketing\" width=\"880\" height=\"300\" title=\"\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#E-commerce_Marketing_Agency\" >E-commerce Marketing Agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_is_E-commerce_Marketing\" >What is E-commerce Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#The_Importance_of_E-commerce_Marketing\" >The Importance of E-commerce Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Methods_Used_in_E-commerce_Marketing\" >Methods Used in E-commerce Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#1_Search_Engine_Optimization_SEO\" >1. Search Engine Optimization (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#2_Google_Ads\" >2. Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#3_Social_Media_Marketing\" >3. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#4_Influencer_Collaborations\" >4. Influencer Collaborations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#5_Email_Marketing\" >5. Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#6_Content_Marketing\" >6. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#7_Affiliate_Marketing\" >7. Affiliate Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#The_Importance_of_Getting_Professional_Support_in_E-commerce_Marketing\" >The Importance of Getting Professional Support in E-commerce Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#E-commerce_Marketing_is_a_Whole\" >E-commerce Marketing is a Whole<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_exactly_is_e-commerce_marketing\" >What exactly is e-commerce marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Which_marketing_channel_should_a_new_e-commerce_site_focus_on_first\" >Which marketing channel should a new e-commerce site focus on first?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Is_SEO_more_important_or_paid_advertising_SEM\" >Is SEO more important, or paid advertising (SEM)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Isnt_email_marketing_%E2%80%9Cspam%E2%80%9D_Does_it_still_work\" >Isn&#8217;t email marketing &#8220;spam&#8221;? Does it still work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Can_e-commerce_marketing_be_done_with_a_small_budget\" >Can e-commerce marketing be done with a small budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_is_Customer_Acquisition_Cost_CAC_and_why_is_it_important\" >What is Customer Acquisition Cost (CAC) and why is it important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_is_Conversion_Rate_Optimization_CRO\" >What is Conversion Rate Optimization (CRO)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#Do_%E2%80%9Clikes%E2%80%9D_and_%E2%80%9Cfollowers%E2%80%9D_on_social_media_translate_into_sales\" >Do &#8220;likes&#8221; and &#8220;followers&#8221; on social media translate into sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_is_the_function_of_content_marketing_in_e-commerce\" >What is the function of content marketing in e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.crabsmedia.com\/en\/e-commerce-marketing-agency-turkey\/#What_is_marketing_automation\" >What is marketing automation?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"E-commerce_Marketing_Agency\"><\/span>E-commerce Marketing Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crabs Media offers specialized digital marketing, ad management, and conversion optimization services for e-commerce brands.<\/p>\n<p>It develops SEO, Google Ads, Meta ads, and email marketing strategies aimed at increasing sales for e-commerce sites. It increases the visibility of product pages and provides solutions that boost conversion rates. It strengthens digital sales performance through competitor analysis, target audience definition, and custom campaign planning. It aims to increase customer loyalty through user experience-focused efforts. The entire process is managed based on data. Crabs Media enables e-commerce businesses to achieve a strong position in the digital market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_E-commerce_Marketing\"><\/span>What is E-commerce Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-commerce marketing encompasses all digital communication efforts undertaken by a brand to promote its products or services in the digital environment, engage with customers, increase brand awareness, and support sales.<\/p>\n<p>These efforts are not limited to just placing advertisements. They cover a wide area, from content management to SEO optimization, social media planning to email campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_E-commerce_Marketing\"><\/span>The Importance of E-commerce Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the highly competitive online shopping environment, a brand&#8217;s digital visibility directly affects its sales performance. E-commerce marketing activities, when executed with the right strategies, drive not only traffic but also conversion rates. This, in turn, increases the brand&#8217;s profit margin and customer loyalty.<\/p>\n<p>Key contributions of e-commerce marketing:<\/p>\n<ul>\n<li>Increases brand awareness<\/li>\n<li>Provides direct reach to the target audience<\/li>\n<li>Boosts sales<\/li>\n<li>Offers the opportunity to analyze customer behavior<\/li>\n<li>Creates a competitive edge<\/li>\n<li>Ensures sustainable growth in the digital market<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Methods_Used_in_E-commerce_Marketing\"><\/span>Methods Used in E-commerce Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful e-commerce marketing plan requires the effective use of multiple channels. The most frequently used methods are:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Search_Engine_Optimization_SEO\"><\/span>1. Search Engine Optimization (SEO)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the most effective method for ensuring product and category pages are visible in search engines. Keyword analysis, content optimization, and technical SEO efforts are included in this process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Google_Ads\"><\/span>2. Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It enables fast and measurable reach to the target audience. Shopping ads, search network, and remarketing campaigns are the most common models used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Media_Marketing\"><\/span>3. Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promotions conducted via platforms like Instagram, Facebook, TikTok, and Pinterest increase brand awareness while also boosting engagement rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Influencer_Collaborations\"><\/span>4. Influencer Collaborations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Campaigns carried out with content creators who have an influence on the target audience yield strong returns, especially in product promotions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Email_Marketing\"><\/span>5. Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is highly effective for recovering customers who abandoned their carts, announcing campaigns, and loyalty initiatives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Content_Marketing\"><\/span>6. Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Blog posts, video content, and guide-format content create both SEO value and build user trust.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Affiliate_Marketing\"><\/span>7. Affiliate Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this commission-based model, products are promoted across different channels, and partners earn from every sale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Getting_Professional_Support_in_E-commerce_Marketing\"><\/span>The Importance of Getting Professional Support in E-commerce Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every business may have a marketing team. In this case, obtaining professional support from expert agencies or consultants in the field is beneficial. Expert support, especially in areas like SEO, ad management, content production, and graphic design, both saves time and ensures more efficient results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-commerce_Marketing_is_a_Whole\"><\/span>E-commerce Marketing is a Whole<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-commerce marketing does not work independently. Your strong SEO feeds your content marketing; the quality of your content feeds your sharing rate on social media; your engagement on social media feeds subscription to your email list; and your email automations nourish the customer lifetime value.<\/p>\n<p>Success comes not from creating a miracle in a single channel, but from establishing a data-driven, customer-centric ecosystem where all these channels communicate with each other. This is the strategy to turn that elegant store in the middle of the desert into a lively, profitable, and beloved hub that attracts visitors from all over the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_exactly_is_e-commerce_marketing\"><\/span>What exactly is e-commerce marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-commerce marketing is the sum of all digital strategies and actions used to attract qualified traffic to an online store (e-commerce site), convert this traffic into customers, and encourage repeat purchases by ensuring the loyalty of existing customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Which_marketing_channel_should_a_new_e-commerce_site_focus_on_first\"><\/span>Which marketing channel should a new e-commerce site focus on first?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This depends on the product and the target audience. However, generally, targeted SEM (Google Ads) and Social Media Ads (e.g., Instagram), if the audience is there, are a good start for the quickest results. Simultaneously, SEO and content marketing must be started as a long-term investment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_SEO_more_important_or_paid_advertising_SEM\"><\/span>Is SEO more important, or paid advertising (SEM)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both serve different purposes. SEM is critical for instant visibility and quick sales (especially during campaigns). SEO, on the other hand, is essential for long-term, sustainable, low-cost, and high-trust organic traffic. One is a sprint, the other is a marathon; you need both.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Isnt_email_marketing_%E2%80%9Cspam%E2%80%9D_Does_it_still_work\"><\/span>Isn&#8217;t email marketing &#8220;spam&#8221;? Does it still work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If it&#8217;s unauthorized and irrelevant mass sending, yes, it&#8217;s &#8220;spam.&#8221; However, permission-based (opt-in), personalized email marketing that provides *value* to the customer (discount, special content, recommendation) is one of the channels with the highest Return on Investment (ROI) in e-commerce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_e-commerce_marketing_be_done_with_a_small_budget\"><\/span>Can e-commerce marketing be done with a small budget?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Absolutely. Small budgets require focusing on &#8220;niche&#8221; areas. Instead of competing with large-budget rivals everywhere, the budget can be used efficiently by focusing on very specific keywords (Long-tail SEO), very targeted small social media audiences, or organic content production (blog, social media).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Customer_Acquisition_Cost_CAC_and_why_is_it_important\"><\/span>What is Customer Acquisition Cost (CAC) and why is it important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CAC is the total marketing and sales cost you spend to acquire a new customer (e.g., if you spend 1000 TL on ads and gain 10 customers, CAC is 100 TL). This is a vital metric for your profitability. If CAC is higher than the average profit the customer leaves you (or LTV), it means you are losing money.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Conversion_Rate_Optimization_CRO\"><\/span>What is Conversion Rate Optimization (CRO)?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CRO is the process of making scientific improvements (A\/B tests, design adjustments, text changes) on your website to ensure that visitors perform the action you want (e.g., purchase, sign-up). Increasing a 1% conversion rate to 2% means doubling your revenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_%E2%80%9Clikes%E2%80%9D_and_%E2%80%9Cfollowers%E2%80%9D_on_social_media_translate_into_sales\"><\/span>Do &#8220;likes&#8221; and &#8220;followers&#8221; on social media translate into sales?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not directly. These can be &#8220;vanity metrics.&#8221; What truly matters is &#8220;engagement&#8221; and the &#8220;quality of traffic&#8221; coming to your site from social media. 1,000 active followers who are genuinely interested in your brand contribute much more to sales than 100,000 passive followers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_function_of_content_marketing_in_e-commerce\"><\/span>What is the function of content marketing in e-commerce?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content supports the customer&#8217;s &#8220;buying&#8221; decision. &#8220;How-to&#8221; videos, user guides, blog posts, or comparison tables related to the product you sell show that you are not just a seller but an &#8220;expert&#8221; and &#8220;trusted source&#8221; in that field. This increases trust and, consequently, sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_marketing_automation\"><\/span>What is marketing automation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing automation is the process of automating repetitive tasks in email marketing or advertising (e.g., sending an email to a customer who forgot an item in their cart, welcome email series, sending a birthday discount) through software. This saves time and increases personalization by delivering the right message to the customer at the right time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the change in consumer habits, the shift from physical stores to digital platforms has accelerated. Today, e-commerce marketing strategies have become the most important key to sales success for companies of all sizes, from small businesses to large brands. Merely launching an e-commerce site is no longer enough; it is necessary to create targeted, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-7687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-we-do"],"_links":{"self":[{"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/posts\/7687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/comments?post=7687"}],"version-history":[{"count":2,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/posts\/7687\/revisions"}],"predecessor-version":[{"id":7690,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/posts\/7687\/revisions\/7690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/media\/7688"}],"wp:attachment":[{"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/media?parent=7687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/categories?post=7687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crabsmedia.com\/en\/wp-json\/wp\/v2\/tags?post=7687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}